A year’s a long time in digital out-of-home...never mind seven.

That’s the lesson of a new YouTube video from Esprit Digital, examining the series of world firsts that the firm has deployed since the mid-2000s and their subsequent spread into the mainstream.

For example, since Esprit installed the first Digital Escalator Panel (DEP) at Tottenham Court Road station on the London Underground, the technology has been rolled out to 20 other Tube stations, as well as British overground railway stations and the Oslo metro system.

Other milestones featured in the video include the world’s first 65-inch double-sided advertising screen in 2007, and the introduction of large-format digital bus shelters.

More recent coups include the digital pods in the baggage collection areas at Manchester, Stansted and Gatwick airports, and Europe’s largest indoor video wall at the new Westfield Stratford City mall.

A digital signage system for public transportation pioneered in Slovenia could be coming soon to British operators.

Gem Interactive/Prumaro has rolled out 450 displays in the Slovenian capital of Ljubljana since 2009, showing its Gem Public Multimedia channel. The content concentrates on “positive” information “without gossip or crime news” and includes interactive opportunities via mobile handsets.

And now British firm Vivid Digital Media has signed up for exclusive UK rights to the Gem/Prumaro technology and concept, and started discussions with public transportation firms.

Said CEO Peter Barker: “We are striving to exploit the wide-open digital signage market in the public transport sector throughout the UK. We are currently in an exciting position and have the correct expertise in our grasp.”

Added Gem/Prumaro’s CEO Anton Orazem: “We are looking forward to rolling out a successful and proven concept of digital signage in public transport which brings benefits to citizens.

A new kind of outdoor advertisement is being tested on Oxford Street in London’s West End. The interactive advertisement uses a high-definition camera to scan pedestrians and identify their gender before showing a specific ad. The built-in system has a 90% accuracy rate in analyzing a person’s facial features and determining if they’re male or female.

The £30,000 display is set up by Plan UK, a not-for-profit organization that helps children in third-world countries. Female passersby will be shown the full 40-second video of its ‘Because I’m a Girl’ campaign that promotes sponsoring a girl to receive proper education in a developing country. Males won’t be able to see the full ad and will be directed to Plan UK’s website instead. The purpose of this was to show men “a glimpse of what it’s like to have basic choices taken away.”

The ad campaign will run for two weeks and hopes to raise quarter of a million pounds in donations during the next four months.

This article originally published at PSFK here.

Bűnmegelőzési kisfilmet vetítenek az autóbuszjáratokon Szabolcs-Szatmár-Bereg megyében; az első, másfél perces film a zsebtolvajok elleni védekezésre hívja fel az utasok figyelmét - közölte a térségi rendőr-főkapitányság sajtószóvivője.

Fedor Rita elmondta: a főkapitányság bűnmegelőzési osztálya által készített film hasznos tanácsokat ad, hogyan kerülhetik el az utazók a zseblopásokat a tömegközlekedési eszközökön, illetve az állomásokon. A főhadnagy tájékoztatása szerint a szabolcsi főkapitányság munkatársai 2004 óta készítenek bűnmegelőzési kisfilmeket. Eddig 21 film készült, valamennyi pályázati támogatás felhasználásával. Szinte minden korosztály tagjainak készítettek már bűnmegelőzési kisfilmet, az őket leginkább veszélyeztető bűncselekmények megelőzéséhez. A fiatalok figyelmét például a kábítószer-fogyasztás veszélyeire hívták fel, hasznos tanácsokat adva a terjesztők, a dílerek elkerüléséhez a szórakozóhelyeken. Az időseket a házaló csalók módszereivel ismertették meg.

A filmvetítéssel kapcsolatban a szóvivő kitért arra, hogy a Szabolcs Volán Zrt. európai uniós támogatással, 443 millió forintos költségből korszerűsíti a térség autóbusz-közlekedésének forgalomirányítási és utastájékoztatási rendszerét. A 224 településen közlekedő buszokat modern információs eszközökkel, így kivetítőkkel is ellátják, a fejlesztés február végére fejeződik be. Az eddig beszerelt kivetítőkön látható a zsebtolvajlással foglalkozó kisfilm.

A szabolcsi Volán-társaság és a főkapitányság együttműködési megállapodása alapján várható, hogy később más témájú bűnmegelőzési filmeket is vetítenek majd a térségben közlekedő autóbuszokon. Így sokan láthatnák a nyírségi rendőrség eddig 21 filmjét, hiszen a buszok évi 20 millió utast szállítanak - mondta Fedor Rita.

- Forrás: MTI

Hatalmas, interaktív érintőképernyővel rendelkező, látványos óriástelefon-installációval lett az idei  Arany LolliPOP reklámverseny kategóriagyőztese – speciális POS kategóriában– a ::progressive studio kft::.

Kvíz, játékok, internetezési lehetőség – a Vodafone számára készített interaktív kioszk igazi multifunkciós kommunikációs csatorna, ráadásul felismeri a felhasználók nemét, majd az üzenetet ennek ismeretében jeleníti meg – a felhasználó képén.

A digitális tartalomszolgáltató motorja a VisiScanner, az Intellio nem- és kormeghatározó programja.

Ilyen egy óriás okostelefon, ami még meg is ismer ha ráköszönsz :)

A Kreatív Csoport által szervezett fogyasztói és B2B promóciók versenyén nyalókával jutalmazott óriástelefon feltűnt már a Vodafone számos rendezvényén.

A feltűnő, 220 cm magas konstrukció bárhol üzembe helyezhető, kezelőszemélyzetet nem igényel, 42” multitouch érintőképernyője vonzza az érdeklődőket és kipróbálásra ösztönzi őket.

A figyelem felkeltését a beépített VisiScanner program segítségével fokozták: a rendszer elemzi a látogatókat, majd nemre szabott üzenetet jelenít meg a célszemély képén.

Feel like reserving a restaurant while you’re waiting for a tram? Well, if you live in Helsinki you can – there’s a touch-screen that does just that.

At least that’s what the HeyDay advertising agency, the Haaga-Helia University of Applied Sciences and Hardaani Productions, are currently testing, with the collaboration of some partner restaurants.

The screens are installed at tram stops managed by JCDecaux. Potential customers can consult the restaurant’s menu, apply for a discount voucher by text message, read other customers comments in real time, and, eventually, reserve a table.

http://en.ooh-tv.com/2011/10/28/finland-reserve-a-restaurant-via-a-jcdecaux-touch-screen/

Nokia has teamed up with a Taiwan taxi company to allow people to book cabs by touching their mobile phones against NFC-enabled posters.

Once users have touched their ( NFC-enabled) phones to these posters, they receive a SMS from Taiwan Taxi confirming the order for a cab and an order number that they give to the driver as proof of order. The taxi knows where to go because each poster is location aware.

After an initial trial of one poster in the canteen at Nokia's Taiwan office, the service will be rolled out to more than 15,000 sites in Taiwan, including Nokia branded retail stores, Taiwan Mobile stores, lottery stations, convenience stores, restaurants and shopping centres.

According to a Yankee Group study, there were just 834,000 NFC-enabled mobile phones globally in 2010, but this is predicted to rise to 151 million by 2014. This means that these sorts of services are likely to explode in the coming years.

Adrian J Cotterill, Editor-in-Chief

Path Intelligence Inc. owns proprietary technology that detects and predicts how shoppers and visitors will behave within enclosed environments such as malls, retail stores, transportation hubs and stadiums and this week ComQi announced an interesting partnership with them.

Sharon Biggar, Path Intelligence CEO

In what is claimed to be ‘superior to camera-based tracking’, Path Intelligence captures data on shoppers by passively and anonymously observing the movement of their mobile phones.

The firm provides customised information on how many shoppers there are by department, how long they dwell, how frequently they come back, which stores they visit during their mall trip, and how the full path-to-purchase is mapped. Path Intelligence is currently working with US retailers J.C. Penney and Home Depot as well as a number of UK retailers and mall management companies.

ComQi and Path Intelligence, we are told, will work to provide retailers with detailed analytics on general shopper behaviour in the store as well as specific analytics linked to digital signage. The Path Intelligence system can be used to optimize digital signage installations and measure engagement at the screen level.

Sharon Biggar, Path Intelligence CEO told us “Path Intelligence’s footpath data provides retailers with expanded metrics and quantitative performance by department, enabling management to optimize operations, labor allocations, and store layouts. We are excited to be working with ComQi to bring these, as well as other new features, to the US retail marketplace”.

Advising the Path Intelligence/ComQi partnership are The Jeffrey Group (Jeff McElnea formerly of Einson-Freeman / WPP Group) and Edgewood Industries (George Wishart, formerly of The Nielsen Company).

Adrian J Cotterill, Editor-in-Chief

Daktronics, Inc. (Nasdaq – DAKT) of Brookings, S.D., has been chosen by the Spanish company Callao Digital to design, manufacture, and install two huge light emitting diode (LED) displays on the façade of the Cines Callao theatre in Madrid, Spain, located at the intersection of the Gran Vía, one of the world’s most famous streets and of the Callao Plaza.

This Plaza has a capacity of 10,000 people, is the third most transited in Europe with 113 million people passing through annually, and a daily traffic of 51,000 vehicles. The display installations are scheduled to be completed by the end of May of 2011 and will be the highest resolution, HD-capable LED displays in Spain.

“The installation was a success because of the quality of the image, colors, contrast and brightness of the HD screens,” said Gerardo Baranowski, Callao Digital’s General Director, “Daktronics has led us to an ideal launch of our project. The impact and recognition we have received from our customers and the general public confirms that we have chosen the best manufacturer for our project.”

The Cines Callao’s location in the heart of the city makes it an eye-catching attraction and a must-see for Madrid tourists as well as the local movie-goers. Thanks to the installation of the new Daktronics displays, Cines Callao will convert into one of the Plaza’s major focal points.

“This project is exciting for Daktronics to be a part of and represents our largest single project in Spain,” said Mike Charles, International Sales, Daktronics.

The first display measures approximately 9.9 m x 10.2 m (32’6” x 33’6”) and the second measures 9.9 m x 12.9 m (32’6” x 42’6”), both with pixels on 10 millimeter spacing (10mm pitch).

Adrian J Cotterill, Editor-in-Chief

Millions of holiday makers will see Eye’s new Digital Baggage Pods which are being installed on all 34 carousels at Gatwick, Manchester and Stansted Airports by the end of the summer. Built in Esprit Digital‘s new factory in Stevenage, the new double-sided format combines 84” 32:9 displays with backlit light boxes in a single stainless steel enclosure.

The long dwell times and high quality captive audience in baggage halls has always been of interest to advertisers and together, Eye and Esprit have come up with a smart, fully integrated design that will maximise this potential. “We looked at other solutions around the world before deciding on a unique design that we are confident will engage passengers for many years. Esprit have proven to be an excellent partner and we will be working with them on future projects,” commented John Rankin, Eye’s UK General Manager.