Hatalmas, interaktív érintőképernyővel rendelkező, látványos óriástelefon-installációval lett az idei  Arany LolliPOP reklámverseny kategóriagyőztese – speciális POS kategóriában– a ::progressive studio kft::.

Kvíz, játékok, internetezési lehetőség – a Vodafone számára készített interaktív kioszk igazi multifunkciós kommunikációs csatorna, ráadásul felismeri a felhasználók nemét, majd az üzenetet ennek ismeretében jeleníti meg – a felhasználó képén.

A digitális tartalomszolgáltató motorja a VisiScanner, az Intellio nem- és kormeghatározó programja.

Ilyen egy óriás okostelefon, ami még meg is ismer ha ráköszönsz :)

A Kreatív Csoport által szervezett fogyasztói és B2B promóciók versenyén nyalókával jutalmazott óriástelefon feltűnt már a Vodafone számos rendezvényén.

A feltűnő, 220 cm magas konstrukció bárhol üzembe helyezhető, kezelőszemélyzetet nem igényel, 42” multitouch érintőképernyője vonzza az érdeklődőket és kipróbálásra ösztönzi őket.

A figyelem felkeltését a beépített VisiScanner program segítségével fokozták: a rendszer elemzi a látogatókat, majd nemre szabott üzenetet jelenít meg a célszemély képén.

Feel like reserving a restaurant while you’re waiting for a tram? Well, if you live in Helsinki you can – there’s a touch-screen that does just that.

At least that’s what the HeyDay advertising agency, the Haaga-Helia University of Applied Sciences and Hardaani Productions, are currently testing, with the collaboration of some partner restaurants.

The screens are installed at tram stops managed by JCDecaux. Potential customers can consult the restaurant’s menu, apply for a discount voucher by text message, read other customers comments in real time, and, eventually, reserve a table.

http://en.ooh-tv.com/2011/10/28/finland-reserve-a-restaurant-via-a-jcdecaux-touch-screen/

Nokia has teamed up with a Taiwan taxi company to allow people to book cabs by touching their mobile phones against NFC-enabled posters.

Once users have touched their ( NFC-enabled) phones to these posters, they receive a SMS from Taiwan Taxi confirming the order for a cab and an order number that they give to the driver as proof of order. The taxi knows where to go because each poster is location aware.

After an initial trial of one poster in the canteen at Nokia's Taiwan office, the service will be rolled out to more than 15,000 sites in Taiwan, including Nokia branded retail stores, Taiwan Mobile stores, lottery stations, convenience stores, restaurants and shopping centres.

According to a Yankee Group study, there were just 834,000 NFC-enabled mobile phones globally in 2010, but this is predicted to rise to 151 million by 2014. This means that these sorts of services are likely to explode in the coming years.

Adrian J Cotterill, Editor-in-Chief

Path Intelligence Inc. owns proprietary technology that detects and predicts how shoppers and visitors will behave within enclosed environments such as malls, retail stores, transportation hubs and stadiums and this week ComQi announced an interesting partnership with them.

Sharon Biggar, Path Intelligence CEO

In what is claimed to be ‘superior to camera-based tracking’, Path Intelligence captures data on shoppers by passively and anonymously observing the movement of their mobile phones.

The firm provides customised information on how many shoppers there are by department, how long they dwell, how frequently they come back, which stores they visit during their mall trip, and how the full path-to-purchase is mapped. Path Intelligence is currently working with US retailers J.C. Penney and Home Depot as well as a number of UK retailers and mall management companies.

ComQi and Path Intelligence, we are told, will work to provide retailers with detailed analytics on general shopper behaviour in the store as well as specific analytics linked to digital signage. The Path Intelligence system can be used to optimize digital signage installations and measure engagement at the screen level.

Sharon Biggar, Path Intelligence CEO told us “Path Intelligence’s footpath data provides retailers with expanded metrics and quantitative performance by department, enabling management to optimize operations, labor allocations, and store layouts. We are excited to be working with ComQi to bring these, as well as other new features, to the US retail marketplace”.

Advising the Path Intelligence/ComQi partnership are The Jeffrey Group (Jeff McElnea formerly of Einson-Freeman / WPP Group) and Edgewood Industries (George Wishart, formerly of The Nielsen Company).

Adrian J Cotterill, Editor-in-Chief

Daktronics, Inc. (Nasdaq – DAKT) of Brookings, S.D., has been chosen by the Spanish company Callao Digital to design, manufacture, and install two huge light emitting diode (LED) displays on the façade of the Cines Callao theatre in Madrid, Spain, located at the intersection of the Gran Vía, one of the world’s most famous streets and of the Callao Plaza.

This Plaza has a capacity of 10,000 people, is the third most transited in Europe with 113 million people passing through annually, and a daily traffic of 51,000 vehicles. The display installations are scheduled to be completed by the end of May of 2011 and will be the highest resolution, HD-capable LED displays in Spain.

“The installation was a success because of the quality of the image, colors, contrast and brightness of the HD screens,” said Gerardo Baranowski, Callao Digital’s General Director, “Daktronics has led us to an ideal launch of our project. The impact and recognition we have received from our customers and the general public confirms that we have chosen the best manufacturer for our project.”

The Cines Callao’s location in the heart of the city makes it an eye-catching attraction and a must-see for Madrid tourists as well as the local movie-goers. Thanks to the installation of the new Daktronics displays, Cines Callao will convert into one of the Plaza’s major focal points.

“This project is exciting for Daktronics to be a part of and represents our largest single project in Spain,” said Mike Charles, International Sales, Daktronics.

The first display measures approximately 9.9 m x 10.2 m (32’6” x 33’6”) and the second measures 9.9 m x 12.9 m (32’6” x 42’6”), both with pixels on 10 millimeter spacing (10mm pitch).

Adrian J Cotterill, Editor-in-Chief

Millions of holiday makers will see Eye’s new Digital Baggage Pods which are being installed on all 34 carousels at Gatwick, Manchester and Stansted Airports by the end of the summer. Built in Esprit Digital‘s new factory in Stevenage, the new double-sided format combines 84” 32:9 displays with backlit light boxes in a single stainless steel enclosure.

The long dwell times and high quality captive audience in baggage halls has always been of interest to advertisers and together, Eye and Esprit have come up with a smart, fully integrated design that will maximise this potential. “We looked at other solutions around the world before deciding on a unique design that we are confident will engage passengers for many years. Esprit have proven to be an excellent partner and we will be working with them on future projects,” commented John Rankin, Eye’s UK General Manager.

Kivy is an open source library for creating applications that work in multiple platforms using the same source code.

The library focuses on innovative user interfaces, like multi-touch apps, and can natively use most inputs protocols + devices like WM_Touch, WM_Pen, Mac OS X Trackpad and Magic Mouse, Mtdev, Linux Kernel HID, TUIO. There is also a multi-touch mouse simulator included.

It is built with Cython (C extensions for Python) and, in order to create apps, Python knowledge is required.

The platforms currently supported are Linux, Windows, Mac OS X and Android.

Kivy has functions to handle animation, caching, gestures, drawing and much more. There are also many built-in user interface elements like button, camera, grid, slider or tree view.

Adrian J Cotterill, Editor-in-Chief

enVu today announced highly positive research results from a study conducted by Arbitron, Inc. (NYSE:ARB) on the enSpire platform, an interactive mall advertising medium.

The study ‘enSpire Mall Network: Arbitron Placed-Based Network Profile Audience Estimates and Ad Effectiveness” contains essential information for advertisers and agencies when evaluating enSpire as a media vehicle.

Enhancing the DOOH environment, enSpire, which is located in 135 malls in the top 20 DMAs is programmed to project digitally dynamic, interactive content through the combination of gesture-based technology and floor projection capabilities.

The study measures the network viewership of enVu, revealing that 72% of mall visitors were present in the area of the mall containing the enSpire platform (‘vehicle zone‘). These compelling statistics demonstrate how enSpire is strategically located within heavily trafficked areas of the mall.

The Digital Place-Based Advertising Association (DPAA) defines the audience within the ‘noticed’ category as anyone who is present in the vehicle zone and noticed enSpire. Using this standard, enSpire reaches 57% of mall visitors.

Among the study’s findings of total mall visitors it revealed that 52% ‘observed’ the platform. Those observers either looked at the unit, stopped, or walked on the platform and interacted with the ads. More importantly, 31% of ‘engaged viewers’ watched the content and interacted with the ads.

During a 28-day period, the platform had 32,949,800 gross impressions (per spot). And, enSpire’s viewers (65% female and 35% male) spent on-average one hour and 39 minutes in the mall, visiting 4.6 times every month.

Two case studies featuring national brands in the entertainment and pharmaceutical/over-the-counter (OTC) industry are also explored in the report. When asked to recall the promotion without an image (unaided), 36% of consumers could recall the ad. But, when provided an image of the brand, 52% of enSpire’s engaged viewers recalled seeing the ad.

“We’re excited to release this valuable research to mall advertisers. Not only are we delivering a certified currency to conduct business, but by focusing audience profiles on engaged viewers, for the first time advertisers and agencies can evaluate the platform based on consumers who displayed extensive engagement with advertisements,” said Benjamin Mathieu, enVu CEO. “With an average dwell time of three minutes and 27 seconds, enSpire is more than just an ad platform that is noticed, but an interactive medium that engages viewers—and it works!”

Benjamin concluded, “I won’t pretend that enSpire is made for every brand and every media plan, but with these results I can firmly state that enSpire is a reliable media investment and will deliver significant brand awareness and sales uplift for all of its diverse clients.”

The study helps further explore the development of the next generation of advertising, proving that direct motion, QR Codes, and interactivity are the future of the advertising world.

“Typical brand recall rates range from five percent to nine percent, while visually aided recall rates range from 15 percent to 40 percent. However, the results from this report will forever change the dynamic of DOOH advertising,” said Diane Williams, Senior Media Analyst, Arbitron. “The enVu platform has attained results that until now were unheard of, with 38 percent unaided and 45 percent aided—setting a new benchmark for DOOH mediums.”

The report is available as a PDF here.

Adrian J Cotterill, Editor-in-Chief

Here’s another Twitter display system, this time one aimed squarely at the global events market.

Nicky Wake and her tweet thing

Greater Manchester based Don’t Panic event management agency gave the system a national launch at the two day Events & Exhibiting Show in London back in July. Don’t Panic MD Nicky Wake told us “Twitter has revolutionised the way people interact at events and we’ve been using it for around four years now from showing simple branded searches on the original platform to using some of the small number of expensive bespoke solutions that exist to do the job.”

Tweet Thing allows users to set advanced searches of Twitter’s public timeline, live moderate tweets if required and show the results on a customisable display for projector or plasma screens.

“First and foremost we’ve developed Tweet Thing for event managers like ourselves and felt that a customisable, easy to use interface would fill a gap in the market and provide an affordable way to show tweets at events, meetings and any type of public gathering that would benefit from displaying an interactive conversation.” Nicky added.

Nicky Wake said of the Events & Exhibiting Show held at the Business Design Centre in London “It was an exciting couple of days with a constant flow of people from all sectors visiting our stand for information and demonstrations. Surprisingly, we were the only exhibitors promoting a social media product to delegates but there was a general acceptance that Twitter is bringing a new interactive dimension to all kinds of events activity.”

Tweet Thing is available on an annual licence for GNP 499 + VAT

Adrian J Cotterill, Editor-in-Chief

Here’s another Twitter display system, this time one aimed squarely at the global events market.

Nicky Wake and her tweet thing

Greater Manchester based Don’t Panic event management agency gave the system a national launch at the two day Events & Exhibiting Show in London back in July. Don’t Panic MD Nicky Wake told us “Twitter has revolutionised the way people interact at events and we’ve been using it for around four years now from showing simple branded searches on the original platform to using some of the small number of expensive bespoke solutions that exist to do the job.”

Tweet Thing allows users to set advanced searches of Twitter’s public timeline, live moderate tweets if required and show the results on a customisable display for projector or plasma screens.

“First and foremost we’ve developed Tweet Thing for event managers like ourselves and felt that a customisable, easy to use interface would fill a gap in the market and provide an affordable way to show tweets at events, meetings and any type of public gathering that would benefit from displaying an interactive conversation.” Nicky added.

Nicky Wake said of the Events & Exhibiting Show held at the Business Design Centre in London “It was an exciting couple of days with a constant flow of people from all sectors visiting our stand for information and demonstrations. Surprisingly, we were the only exhibitors promoting a social media product to delegates but there was a general acceptance that Twitter is bringing a new interactive dimension to all kinds of events activity.”

Tweet Thing is available on an annual licence for GNP 499 + VAT

MediaCart, Microsoft and Wakefern teamed up early in the year and announced they were to deliver a “Next-Generation Digital Grocery Shopping and Ad Experience”

A number of publications have picked up again on the story of the “Wi-Fi Trolley” not least Iain Thomson over at VNUNET who writes “The trolley has a colour screen and uses Wi-Fi to pinpoint itself in the store and has an RFID sensor that is used to flash up offers on shelves. To find an item the user says the name of what they are looking for into a microphone on the trolley handle. Voice recognition software then identifies the item sought”

Personally we can’t think of anything worse than the trolley screen in front of you displaying recipes for food whilst you shop (that’s what they say it can do) and errr they also say that it flashes up a warning if an item chosen has too much fat in it!

Yeah right that’s the way for a Grocer to sell its high value pre-packed meals – “sir / madam please don’t buy that, it has far too much fat in it for you”

Another example of technology looking for a marketplace?

Perhaps in this already over complicated life a shopping trolley should just be a (simple) shopping trolley?

http://www.dailydooh.com/archives/1319