Digital signage suppliers: Esprit marks world firsts with retrospective video
A year’s a long time in digital out-of-home...never mind seven.
That’s the lesson of a new YouTube video from Esprit Digital, examining the series of world firsts that the firm has deployed since the mid-2000s and their subsequent spread into the mainstream.
For example, since Esprit installed the first Digital Escalator Panel (DEP) at Tottenham Court Road station on the London Underground, the technology has been rolled out to 20 other Tube stations, as well as British overground railway stations and the Oslo metro system.
Other milestones featured in the video include the world’s first 65-inch double-sided advertising screen in 2007, and the introduction of large-format digital bus shelters.
More recent coups include the digital pods in the baggage collection areas at Manchester, Stansted and Gatwick airports, and Europe’s largest indoor video wall at the new Westfield Stratford City mall.




